Wildlife Works

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Wildlife Works' mission is to harness the power of the global consumer to create innovative and sustainable solutions for wildlife conservation.

We call our radical new approach Consumer Powered Conservationism.

Founded in San Francisco in 1997, we are the world's first business designed from the ground up around a consumer brand that stands for wildlife conservation. Our promise to every customer is that we use the proceeds of our product sales to save endangered and threatened wildlife around the globe.

We're achieving this by protecting wilderness habitats, creating jobs, building schools and providing other economic benefits for those people who share their land and resources with wildlife.

In our first location in Kenya, Africa, we created the 80,000-acre Rukinga Wildlife Sanctuary, where elephants, cheetahs and 45 other large mammal species now roam freely. In addition, we built and operate our Eco-factory next to the sanctuary, where we employ members of the local community to create some of our products.